The Rise of Rolled Ice Cream: A New Trend in Frozen Delights

Ice cream lovers, rejoice! The frozen dessert world has welcomed a new star—Rolled Ice Cream. Originating from Thailand and now captivating consumers across the U.S., rolled ice cream is an interactive, customizable treat that’s taken the ice cream market by storm. Whether you’re a fan looking to try the latest dessert craze, a maker aiming to perfect your technique, or a retailer hoping to add something trendy to your menu, this article will explore everything you need to know about rolled ice cream.

Rolled ice cream with colorful toppings
Rolled icecream

What is Rolled Ice Cream?

Rolled ice cream, also known as stir-fried ice cream or Thai ice cream rolls, is a unique dessert made by pouring a liquid ice cream base onto a flat, freezing surface. The mixture is spread thin, cooled quickly, and scraped into delicate rolls. These rolls are then placed into cups and topped with anything from fresh fruit and chocolate sauce to cookie crumbles and whipped cream.

Why Has Rolled Ice Cream Gained Popularity?

1. Interactive Experience:

Consumers love being a part of the creation process. Watching their ice cream transform from a liquid base into perfect rolls in just minutes is an exciting and engaging experience.

2. Endless Customization:

The freedom to choose flavors and toppings makes every order personal. From traditional vanilla to matcha and even non-dairy options, the possibilities are endless.

3.Instagram-Worthy Appeal:

The visual appeal of rolled ice cream has made it a favorite on social media platforms like Instagram and TikTok. The neat, aesthetically pleasing rolls and colorful toppings make it an eye-catching dessert, perfect for snapping and sharing.

For Ice Cream Lovers: A New Adventure in Flavor

If you’re someone who loves discovering new frozen delights, rolled ice cream offers a refreshing twist on the traditional scoop. Here’s why:

Personalization:

Unlike pre-scooped ice cream, rolled ice cream is made fresh to order, allowing you to select exactly what you want in your dessert.

Variety:

You can choose from a wide range of flavors and mix-ins. Whether you’re a fan of fruit-based flavors or indulgent chocolatey treats, you can create a combination that suits your palate.

Texture:

The process of creating rolled ice cream results in a creamier, denser texture compared to traditional ice cream, giving it a rich mouthfeel that many ice cream lovers crave.

For Ice Cream Makers: How to Perfect Rolled Ice Cream

Creating the perfect rolled ice cream requires skill, the right equipment, and understanding key ingredients. Here are some tips for ice cream makers looking to master this art:

1. Choosing the Right Base

A good rolled ice cream starts with a high-quality base. The base can be either dairy or non-dairy, depending on your preference or customer demand. It is essential that your base contains enough fat (typically 10–16%) to create a rich texture, but it must also freeze quickly without becoming too hard.

Popular rolled ice cream bases include:
Heavy cream and milk (for traditional dairy versions)
Coconut milk or almond milk (for non-dairy/vegan options)

2.Mastering the Rolling Technique

The success of rolled ice cream lies in the technique. Spread the ice cream base evenly across the freezing pan. Once it’s frozen solid, use a scraper to gently roll the ice cream into tight rolls. This requires practice, as improper rolling can cause the ice cream to break or crumble.

3.Creative Flavor Pairings

Experimentation is key to keeping customers excited. Consider offering unique flavors and mix-ins, such as:
Matcha with mochi

Strawberry with basil

Peanut butter and pretzel

Most Popular Rolled Ice Cream Flavors
Most Popular Rolled Ice Cream Flavors

For Retailers and Dealers: The Business Potential of Rolled Ice Cream

Rolled ice cream being served in a retail shop
Rolled ice cream being served in a retail Shop

 

If you’re in the ice cream business, rolled ice cream represents a golden opportunity to attract new customers and increase your revenue. Here’s why:

1.High Demand

The novelty of rolled ice cream continues to drive its popularity, especially among younger customers who enjoy interactive and customizable food experiences. By adding rolled ice cream to your menu, you can capture this trend and draw more foot traffic to your store.

Rolled Ice Cream Sales Growth (2018-2023).
Rolled Ice Cream Sales Growth (2018-2023).

2.Minimal Equipment Investment

All you need to make rolled ice cream is a freezing plate, scrapers, and a few basic ingredients. The upfront cost for rolled ice cream equipment is lower than that of traditional ice cream machines, making it a cost-effective addition to any ice cream shop or food truck.

3.High Profit Margins

Given the interactive nature and premium feel of rolled ice cream, you can charge a higher price point compared to traditional ice cream servings. Many customers are willing to pay more for the unique experience and customization options that rolled ice cream offers.

4. Appealing to Health-Conscious Consumers

Rolled ice cream can also be marketed to health-conscious customers by offering non-dairy or sugar-free bases and fresh, natural toppings like fruits and nuts. This allows you to tap into the growing trend of healthier dessert options.

For Ice Cream Suppliers and Producers: Capitalizing on the Rolled Ice Cream Trend

As a supplier or producer, staying ahead of consumer trends is essential. Here’s how you can make the most of the growing rolled ice cream market:

1.Supplying the Right Ingredients

Producers should focus on providing high-quality ice cream bases, both dairy and non-dairy, that freeze quickly and have a smooth, creamy texture. Offering customizable base options, such as low-fat or organic versions, can help suppliers stand out in a competitive market.

2.Innovating with Flavors

Flavor innovation is key to the success of rolled ice cream. Suppliers who can offer unique, ready-made flavor combinations, such as mango-passionfruit or lavender-vanilla, will be well-positioned to serve retailers looking for something different to offer their customers.

3.Providing Specialty Equipment

Manufacturers can also benefit by producing and selling rolled ice cream-specific equipment, such as freezing plates and custom scrapers, which are in demand as more retailers add rolled ice cream to their menus.

Conclusion: The Future of Rolled Ice Cream in the U.S.

Rolled ice cream has revolutionized the dessert world, offering a fun, customizable, and visually appealing alternative to traditional scoops. Whether you’re a consumer looking for the next great treat or a business hoping to capitalize on this growing trend, rolled ice cream presents endless opportunities for everyone involved in the ice cream industry..

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